Lunch & Learn - Tuesday, February 8, 2022 12:00 PM
Agenda
Noon - Presentation
12:45pm - Q&A

Demand Driven or Die?
By Keith Launchbury, CFPIM, CIRM, CSCP, DDPP, CDDL

https://www.linkedin.com/in/keith-launchbury-cfpim-cscp-cirm-ddpp-ddlp-3235a6b/

Planners today are facing unbelievable challenges, the likes of which they have never faced before. In March 2020 the Business World changed in an instant, as the global COVID pandemic made all our traditional planning systems useless to deal with the new business realities. Instantly Supply Chains that had worked well in the past, fell apart as the world has become a more volatile, uncertain, complex, and ambiguous (VUCA) place all at the same time. All of a sudden, the term Supply Chain Management became associated with chaos and crisis, and became a major problem discussed by politicians at all levels. This was not the way we wanted to get our profession recognized.

In today’s world it looks as though we have to live with permanent and ever-changing disruption, due to new variants, travel restrictions, capacity problems, staffing issues, container shortages, cargo terminal delays, ships unable to unload, and unacceptable inventory risks. This is the new reality, and our systems must be adapted to deal with these challenges.

In this session Keith will explain why Supply Chain Management is not a solution, Supply problems are created from demand problems, you simply cannot solve one side of the equation.

Keith will explain how Demand Driven planning provides a solution for this situation, and the answer is simple. We must adapt to the concept of product flow networks that can be rapidly adapted as business realities change.

Keith J. Launchbury CFPIM, CIRM, CSCP, CDDP, CDDL

Keith is the president of Keith Launchbury & Associates, a company that since 1983 has been committed to providing practical, realistic and innovative ideas for the improvement of business operations. He is a renowned and accomplished international speaker, educator and author. Certified by APICS in three program areas, CFPIM, CIRM and CSCP, he served as International President of APICS in 1991, and as Chair of the Curricula and Certification Council from 1995 to 1997. He is the author of two APICS courses, the Master Planning of Resources, and the Principles of Planning. He is Certified in Demand Driven Planning and a Certified Demand Driven Leader professional is a Master instructor for the Demand Driven Institute.

He has published numerous checklists and articles, and he is the author/coauthor of the following business books:

“Business Intelligence, lessons learned from the oxymorons at work”

“Intelligent Business, lessons learned from the experts at work.”

“The Journey, unleashing the power of business integration” with Claire Bloom